For a few months I worked on another really cool project, now from a big brand. There were many challenges in its development, as an immersive experience event usually requires.
In this design work, the creation is based on the brand's available arts such as characters, backgrounds, geometric elements, icons, textures, fonts, compositions, color palettes and etc. We can say that it is a creation based entirely on the visual concept of the brand.
Below are some examples of my work designing the external arts of the "house" and others of the internal environments, where the customer experience takes place and that was really cool!
I had the freedom to create elements, such as the Welcome wall with writings in some different languages, including Tupi... I also suggested a different night lighting in 2 stages: irregular shapes and suggesting the outline of the word LOL. In addition, it still has an "easter egg" on the front, where it has a second word "LOL" written and suggested based on contours of some visual elements, purposely positioned.
At the exit, a message from the characters QueenBee and Diva, thanking the visit and even a panel with the faces of 44 LOLs to take a really nice picture. In fact, the whole event was designed to take a lot of cool photos.
More than special thanks to the MGA team and CHAIM entertainment who accompanied me on this great project.
Seeing your concept illustrations built in full scale is soooo cool...
All arts, layouts and photos are authorized by the MGA and Chaim Entertainment. TKS!